Birmingham businesses gear up for major women’s sporting events
Birmingham Gears Up for Major Sporting Events
Birmingham, Alabama, is set for an exciting ten-day period as the BJCC prepares to host both the SEC gymnastics championship and the NCAA women’s basketball regionals. These events are anticipated to attract thousands of visitors, significantly boosting the local economy. According to BJCC Executive Director Tad Snider, the influx of attendees will not only benefit downtown restaurants but also businesses throughout the region as many guests will stay outside central Birmingham.
Local businesses, such as Eugene’s Hot Chicken, are bracing for a considerable surge in customers. General Manager Terrell Williamson expressed optimism, stating, “We are definitely expecting to have our busiest week ever.” He noted the advance notice of the events allows the team to prepare effectively, ensuring they meet the anticipated demand by stocking up on supplies and mobilizing additional staff.
Historically, major sporting events have proven economically beneficial for Birmingham; the last NCAA tournament held in the city generated around $14 million. Current ticket sales indicate even higher interest this year, with Birmingham outpacing Seattle by about 9,000 tickets, suggesting a potential sellout similar to the men’s NCAA regionals in 2023.
With these high-profile events on the horizon, Birmingham is positioned not only to showcase its hospitality but also to enjoy a significant economic windfall, invigorating local businesses and the community at large. For those interested in attending, tickets are available at BJCC.org.
Read the complete article here: https://www.wvtm13.com/article/birmingham-bjcc-sec-gymanstics-championship-ncaa-march-madness/64247472
